Personal Portfolio - Sunil Singh
UI/UX designer with more than 13 years of expertise in the field. I have honed a good eye for designing user interfaces that are both visually beautiful and understandable throughout my career. My area of expertise is creating user-friendly interfaces for websites, mobile apps, and other digital platforms with the goal of maximizing customer satisfaction.
In the initial phase, it's important to figure out precisely what is being built and why. Why is there a need for this product? For whom are you creating this? What business-related problems will it fix? You'll likely have a list of requirements and a low-resolution concept design to work with at this first kick-off meeting. You now have a simple framework that you can use for the following procedure.
Conduct a team-wide project kickoff meeting with the below following steps:
Strategy is a crucial part from the start because it articulates the brand, guiding principles, and long-term vision of an organization. The strategy underpinning a UX project will shape the goals of the project. Creating a value proposition that details the advantages the product will offer the consumer, how it will address the user's problems, and unique selling features and competitive advantages.
Defining the necessary resources in terms of finance, workforce, and other resources, as well as programs to make this a success.
You can focus on results that enhance efficiency while matching your business goals with those of the user by setting goals that are SMART - Specific, Measurable, Achievable, Relevant, and Timely.
Trying to plan for potential problems and identify possible reasons for these bottlenecks, such as a tight budget, a lack of personnel, a difficult customer or work, etc.
Choosing reasonable intervals and deadlines for a UX design project can help you stay committed to what you can produce. Consider each component of the UX design carefully and attempt to estimate the time needed to complete it while taking the problems from earlier stages into consideration. “If you apply 100% user-centric design only, it will always conflict with business goals at some point. Some customers could want a non-scalable solution that meets their particular needs. Of course, you should pay attention to what they have to say, but make sure it aligns with the objectives and strategy of the business."
It is crucial for your UX design team to get user feedback at each stage of the design process in order to create a final product that appeals to your target audience. To better understand your target audience's goals and how your UX design might assist them in achieving those goals, you should undertake in-depth research on them before beginning the actual UX design. This research should cover their pain areas, needs, habits, and expectations.
There are several UX research methods you can employ at this stage, here’s a few of them:
If we use website UX design as an example, some of the typical questions when interviewing your potential users may include. You can learn about user seeks and problems by conducting interviews with users who belong to the target population.
What issues do you normally encounter while using the competitor's websites?
What would you like to see improved?
What should an ideal website contain?
How would you rate our current menu navigation on a scale from 1 to 10? and so on.
Hand-pick a group of target users for an in-depth discussion on their pain points, expectations, and feelings toward a design prototype or a finished product.
Conducted surveys of several groups within your target market. An inquiry with inquiries especially designed for various groups within your target audience could contain:
Provide useful details to help prospective users understand you better.
Minimize the possibility of creating an inferior product.
Collect significant quantitative data sets, then look for trends among various user groups.
Assess usability, for example, utilizing the System Usability Scale (SUS), a scoring method that is considered industry-standard will give you a survey form and will enable you to compare results with those of similar products.
Provide stakeholders assurance in designs supported by evidence.
Design personas focus on consumers' goals, existing behaviors, and pain problems rather than their media and purchasing preferences and activities. They are based on field research and real people. By sharing a tale and elaborating on why individuals act the way they do, they aim to help everyone involved in designing and creating a product or service comprehend, relate to, and remember the end user throughout the whole product development process. Design personas are useful for defining a product or service, comprehending and focusing on particular user types, avoiding the elastic user, and self-referential design. They are also good at expressing user goals and research discoveries.
It's time to start outlining some concepts for how your users will interact with your interface once you have a solid grasp of them and a strategy for moving forward. Here is when you'll start to consider things like the overall design, the navigation, and particular page features.
The user experience must be considered first and foremost in this scenario. How are they going to use your interface? What facts must they be able to locate quickly? You can begin to get a good idea of what your interface should look like by responding to these questions.
You can now begin spending more effort on the design stage. There are various crucial steps in this, such as:
Sketching Ideas
Defining the Information Architecture (IA)
Navigation Structure
Wireframing Layout
Mapping Out The User Journey/Flow
Usability and Accessibility
Creating A Prototype, (i) Low-Fidelity Prototypes
(ii) Mid-Fidelity Prototypes and (iii) High-Fidelity Prototypes
Sketches are brief, simplistic drawings used by designers to propose and enhance designs. They enable you to be creative, record ideas, receive and provide feedback, and collaborate on which designs to pursue.
Information architecture (IA) is the process of organizing and categorizing the content and structure of your website, app, or other product to reduce information overload. Users may access the precise information they require at any time thanks to this user-friendly design.
Card sorting and tree testing are two methods that are frequently used to define a good IA. These assist you in understanding how consumers view material and information as well as where in the user journey they anticipate finding certain pieces of content.
Wireframing is creating a “skeleton” for the final product or a simplified representation of the end product.
For example, a wireframe for a website's user experience (UX) design provides the intended appearance and structure of each page, along with placeholders for all suggested parts, modules, and content in specific locations on each page.
Before starting the prototyping process, stakeholders can provide input on the design using wireframes to help express the design concepts and comments.
Map out the user flow to visualize the various paths and interactions a user can have. This will help you in figuring out how to best get the user there at each stage and where to lead them.
Any user flow that goes beyond the scope of pure functionality should be considered a discussion with real-world interactions rather than a machine-like interface. Consider how you would feel if someone treated you in this manner. It's comparable to using a vending machine as opposed to going to your favorite bakery, being welcomed with a smile, having the baker already know which muffin you like, being offered a free profiterole, and feeling thrilled as you leave. An experience can be greatly impacted by little things!
How to lead a person from the home page to registration and everything in between can be a normal flow.
Whether you are creating a website or an application, you are eventually creating a service or good for the benefit of others rather than yourself. As a result, designing is about creating something that people will love using rather than just what you think looks beautiful. Additionally, your product must be accessible to as many individuals as possible without excluding any potential customers, such as those who may have difficulty accessing websites and applications due to mental or physical disabilities. Here, taking accessibility and usability into onsideration can be beneficial.
Accessibility is not a synonym for usability. the two terms have distinct meanings. However, great usability includes great accessibility. If your users cannot access your website or app, this is not really usable. Usability and the path the user takes to complete their tasks are both important in web and app design.
The purpose of Accessibility
is to ensure that everyone has access to a good user experience, no matter how they view a product. Some examples of accessibility design options include:
Using the proper font size to make the text readable for everyone, even those with low eyesight.
Having appropriate color contrast between the background and the text helps those who have color blindness or low vision to understand the content on the screen.
Including alt text on images to help visually impaired users understand what an image is.
Using the proper typography to make content easier to read for those who suffer from reading or a similar handicap.
including straightforward navigational elements, like a "back to top" button at the bottom of the page, to make the website easier to navigate for users with motor impairments.
Direct navigation, which makes it simple for users with disabilities to navigate a website or application.
In terms of digital design, Usability refers to how quickly and easily a user can meet their goals when using a website or application. Usability is concerned with making sure that everyone can use a product once they have access to it. Usability design choices should include examples such as:
Are the links and buttons users expect to see there?
Do buttons and other items that can be clicked appear to be clickable?
Is it clear from reading the text on a button where it will take the user?
Can a user reach all the important buttons on mobile devices using just one of their thumbs?
Does the navigation make it easy for users to find the information they need?
Can users scan a page easily?
Are there any visual clues to let the user know that the website has identified their input, such as buttons that change color when clicked or loading screen animation?
Are forms completely filled out and are there controls in place to avoid mistakes like submitting a form with blank fields?
A prototype is a scaled-down version of the final product's design. Wireframes are created far earlier in the product development process than prototypes.
These are frequently used to test prototypes and communicate ideas and design concepts to stakeholders and potential users. You will combine low, mid, and high-quality prototyping within the UX design process, which is something that can and should be done.
Simple sketches, storyboards, mood boards, paper or cardboard models, or a skit of a service offering are all examples of prototypes. This means that a prototype doesn’t always have to be tangible. In fact, a prototype doesn’t have to be complete either. A small part of a proposed product solution or service offering can just as easily be prototyped to test.
Prototypes can be divided into three categories based on their complexity and development level.
Low-fidelity Prototypes
At an early stage in the design process, the most basic type of prototype can be used to stimulate creativity and innovation.
Only the essential components of design and content are included, such as forms and a simple visual hierarchy.
Depending on the level of detail you would like to achieve. there are a few different ways to create a prototype. You can create a prototype on paper or in code. Let's talk about what that entails.
Quick to create and inexpensive. You only need a maker pen and paper to create prototypes, making the process cheap and accessible.
Mid-fidelity Prototypes
It can be used when the design is still being developed. Helping your teams move from the conceptual to the execution phase. Limited capacity, but useful for the testing process.
used to test interaction concepts, speed up the conception to implementation phase, and cut out needless design later in the process.
High-fidelity Prototypes
As close to the final design as possible.
Used to assess usability or achieve final design approval.
There are all design and content components.
Take longer to create, and can be expensive.
It's quite challenging to get this UI component right. One reason could be that some startups don't make an effort to work hard on their initial or beta releases. However, UX and UI will eventually need to work closely together.
Sometimes, UI and UX use very different approaches, therefore communication between the two is necessary. Follow strict standards for font size, color, and spacing. We routinely developed UI style guides in order to preserve consistency in our designs.
As part of the UX process, we still need to take into account each UI element's usability (form label placements, button sizes, etc.). One of the most important aspects of the ongoing design work is the UI style guide.
You must evaluate the findings following each round of testing in order to figure out how to proceed. If major issues are found, you'll probably need to refine your solution again and again before it's perfect. This entails outlining the problems you've found, sorting them according to similarities, and ranking them in order of importance for users and severity.
Working with stakeholders on research findings is a part of the last stage of UX design. For the purpose of deciding on and planning for next steps, consult product management and researchers.
As our products grow further, we will repeat the first step's processes of research, then analysis, then design, and then validation. This is one of the regular processes that all digital background companies apply. You will come across a variety of techniques or scales, depending on the size of your team and how staged your project is. When a product becomes large enough, other difficulties arise, such as how to retain designs and make the process efficient as the team grows and the product becomes more complex. I've just given you a brief overview of the UX design process.
Using details such as color palette, grid, typography, layout, icons, and imagery in the user interface, UI designers are responsible for making sure of a company's brand, and personality.
I as a user experience (UX) designer work on creating products that provide meaningful, intuitive, enjoyable, user-friendly, and easy-to-use experiences for end-users.
Wireframes are a very useful tool for UX designers. They act as blueprints. A wireframe will make use of placeholders and focus on the overall structure.
Mobile user experience (UX) design refers to the creation and design of positive experiences during the use of mobile devices. it directly impacts user satisfaction, engagement, and retention.
As a designer, We provide you with a customized website design that is perfect for your business or personal site and provides your users with an intuitive user experience that will delight them.
As a graphic designer, I create visual concepts, website layouts, production designs, and design printables such as advertisements, brochures, magazines, and reports.
I have completed Master of Arts in Political Science from Himachal Pradesh University. This achievement was achieved between 2003 and 2006.
I have completed a Bachelor of Arts side from Delhi University. This achievement was achieved between 2000 and 2003.
I have passed Higher Secondary Schooling from the Central Board of Secondary Education. This achievement was achieved between 1999 and 2000.
I have passed High Schooling from the Central Board of Secondary Education. This achievement was achieved between 19970.
I studied digital media and web design in this semester. Text, sound, video, computer graphics, and animation are just a few examples of the various media kinds that multimedia artists can control, integrate, and modify in electronic systems that are computer-rendered.
This course is a masterclass – a comprehensive approach to mobile app designing. I've taught you everything you need to know from A to Z. I am using Adobe XD. I have studied many subjects on Udemy I've learned about material design principles, color, spacing, and typography, tips and tricks, how to find design resources, and much more.
In this course, I learned how to contextualize user research the broader task of collecting feedback and insight from product users and using it to inform product decisions. Usability testing is a specific type of user research conducted to assess the usefulness of a product or design.
• Collaborate with the Creative Lead to develop creative strategies and concepts for the projects.
• Manage a team of designers, providing guidance and feedback to ensure that design work is of the highest quality and meets client expectations.
• Work with project managers to establish project timelines and ensure that deadlines are met.
• Develop and oversee the production of design assets, including graphics, illustrations, and animations.
• Designing Analytics dashboard, Campaign Management Dashboard UI design, Interfaces.
• Conduct regular design reviews to ensure that design work is meeting project requirements.
• Ensure that design work is consistent with brand guidelines and best practices.
• Stay up-to-date with industry trends and best practices, and integrate them into the design process.
• Develop and maintain strong relationships with management, acting as a primary point of contact for design-related inquiries.
I was responsible for providing and managing design-related solutions. I got to observe and improve design process. Solving UI/UX issues with stunning, intuitive UI, so that they can increase product sales consistently and rapidly.
• Gather, evaluate, and modify customer requirements in collaboration with product managers and designers.
• Manage multiple projects like Diebold Nixdorf, NAI platform Visual Fashion AI, Car Damage Inspection AI, etc.
• Worked on the analytics dashboard UI design, data analytics platform design, Campaign management dashboard UI design Mock-ups, and prototyping as well as interaction.
• Handle Digital Bank Branches, Crypto Currency, and cardless Cash Solution Mobile Apps from conceptual UI design.
• Design Mobile app wireframe, mock-up, prototyping, and interaction. I used to lead a team of 3 Jr. Designers to achieve the entire design-related task.
• Designing Analytics dashboard, campaign management Dashboard interface design.
As a UI/UX Designer for the organization, vital role in designing appealing and user-friendly digital experiences for travellers.
• Conduct research to find out the needs, preferences and pain points of travellers to get an understanding of user behaviours.
• Design the IA structure of the products (websites, apps) to ensure that users can easily access.
• Used to create wireframes and interactive prototypes for web pages, mobile app screens to improve UI readability and product flow.
• Create visual elements that are consistent with the company’s branding, such as typography, icons, and images.
I was responsible for providing and managing design-related solutions. I got to observe and improve them design process. Solving their UI/UX issues with stunning, intuitive user interface so that they can increase product sales consistently and rapidly.
• Deal with the user’s scenario and design a logical, pleasurable interface to make the relationship between product and user needs.
• Create a design for the product's interactive interface, icons, buttons, and other related elements.
• Completed UI/UX redesign of a website using usability case studies wireframes, mock-ups, and prototypes to product a fully usable application and product.
• Creating the structure of the website, and mobile app for the content organization and look and feel.
• Make a plan for the product styling, interaction designing, UI structure, and process flows.
• Designed interactive prototypes and mockups for future enhancements of the website, then implemented them on the live web platform.
• Responsible for the art design of the product and internal software with new creative ideas and making them real and collaborating with PMs, developers, and designers.
• Designed new web features to improve UI and modernize the web platform.
Create UI mock-ups design and prototypes that clearly illustrate how sites function and look like after understanding business requirements, the voice of the customer, customer feedback, and usability findings.
Create user flows, wireframes, prototypes, low and high-fidelity mockups, Mobile UI design. Create documentation, style guides and design assets for all digital products for consistency.
I handled solution delivery and management of design issues, as well as reviewing and refining the design process. Managed UI/UX issues with an amazing and intuitive user interface so they could increase sales consistently and quickly.
• Worked closely with product managers and developers to gather, evaluate, and transform customer needs.
• Create user flows, wireframes, prototypes, and low and high-fidelity mock-ups that represent how the digital product will appear and function and reach the user expectations.
• Creating visual user interface elements like menus, tabs, and widgets, as well as page navigation buttons and search areas.
• Work with content creators to ensure that content on the travel company's digital platforms is user-friendly, engaging and enhances the overall user experience.
• Create and keep the visual design and branding guidelines up to date, keeping consistency across all materials.
• Create promotional materials including brochures, leaflets posters, banners and promotions to attract customers and promote certain destinations or packages.
• Managed UI/UX issues with an amazing and intuitive user interface so they could increase sales consistently and quickly.
• Worked closely with product managers and developers to gather, evaluate, and transform customer needs.
• Create user flows, wireframes, prototypes, and low and high-fidelity mock-ups that represent how the digital product will appear and function and reach the user expectations.
• Create and maintain the visual identity and branding specifications, ensuring consistency across all materials.
• Create promotional materials including brochures, leaflets posters, banners, and promotions to attract customers and promote certain destinations or packages.
• Make visually appealing images for social media platforms to boost online presence and connect with potential travellers.
• Manage visual identity and branding guidelines while keeping consistency across all materials.
• Create promotional materials including brochures, leaflets posters, banners, and promotions to attract customers and promote certain destinations or packages.
• Make visually appealing images for social media platforms to boost online presence and connect with potential travellers.
• Design visually appealing email design concepts and graphics for email marketing campaigns, newsletters, and announcements.
• I was handling online marketing content, E-mailer, Newsletter designing in HTML also editing the website.
• Create website graphics such as banners, icons, buttons and other visuals to improve the overall user experience and to aid in marketing efforts.
• Create print items such as excursion catalogues, travel guides and event programs.
• Manage visual identity and branding guidelines while keeping consistency across all materials.
• Create promotional materials including brochures, leaflets posters, banners, and promotions to attract customers and promote certain destinations or packages.
• Make visually appealing images for social media platforms to boost online presence and connect with potential travellers.
• Design visually appealing email design concepts and graphics for email marketing campaigns, newsletters, and announcements.
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Throughout the project, communication was seamless, and they consistently stable deadlines. Their dedication to our project was evident, as they went above and beyond to ensure our satisfaction. I highly recommend this UI/UX design service to anyone seeking top-notch design solutions that are not only aesthetically pleasing but also highly functional.
Impressed with the website UI/UX design service! They optimized user experience, making navigation seamless and engaging. A highly skilled and innovative team that's essential for a successful online presence.
I am extremely satisfied with the website design service I received. The team created a sleek and user-friendly website that perfectly captures my brand's essence. Their attention to detail and prompt communication made the process a breeze. I highly recommend their services to anyone in need of a professional website.
The mobile app design service exceeded my expectations. The team's creative vision and attention to user experience resulted in a sleek and intuitive app. He was responsive, collaborative, and delivered on time.
I'm extremely pleased with the website design and digital media service. They crafted a visually captivating website and executed a robust digital media strategy that boosted our online presence. Their expertise, creativity, and commitment to results were outstanding.
A game-changer was the UI/UX design for the Ethiopian market. They made apps and websites accessible and user-friendly by customizing the experience to meet regional demands. A huge development for Ethiopia's online environment!
This website design service is exceptional. They crafted a visually stunning site that perfectly represents our brand. Professional, creative, and highly recommended for anyone seeking an outstanding online presence.
Exceptional website design service! They transformed our online presence, delivering a modern, user-friendly site that perfectly reflects our brand. Highly recommended!
The website design service provided exceeded my expectations. Their team demonstrated creativity and professionalism, resulting in a visually appealing and functional website. Highly recommended for anyone seeking a top-notch online presence.
The website design service provided exceeded my expectations. Their team demonstrated creativity and professionalism, resulting in a visually appealing and functional website. Highly recommended for anyone seeking a top-notch online presence.
The website design service provided exceeded my expectations. Their team demonstrated creativity and professionalism, resulting in a visually appealing and functional website. Highly recommended for anyone seeking a top-notch online presence.
I am available for full time and freelance work also. Connect with me via mobile number or email id.
Phone: +91 9711205173 Email: synil.lodhi@gmail.comIts a personal portfolio template. You can built any personal website easily.
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